- The professional term for the entire sector.
- One of the most credible domains to build or rebrand an industry portal or player resource site.
- Instant ‘Brand Authority’ and Trust Factor.
- Versatile for casino gaming, video gaming, skill gaming, Esports, fantasy bets, prize pools etc.
- The word ‘Gaming’ emphasizes the fun and entertainment side of responsible wagering and gambling.
- Increasing convergence is seen between games of skill and luck.
- Many games can be played for free or low stakes and contain social elements of co-operation, competition and chat.
- 2,740,000 Search volume on Google Keyword Planner. Many potential casino customers.
Owning an industry portal with news, analysis and opinion would provide a company with a platform to boost media coverage, run conferences and events, sell advertising, reports, and enhance global marketing opportunities for all its brands.
A player focused portal could build high rankings for this popular search term – via news, reviews, videos, interviews and discussion forums – becoming a long term source of new players, and saving money on expensive advertising costs.
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